CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Motivation is a key which creates an enabling environment where optimal performance is possible and are drivers to human behavior. Motivation plays a role in the performance and other activities and as such managers should know what motivation is and how subordinates can be motivated towards enhancing performance. Motivation is the
Uncategorized
EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF CORPORATE IMAGE ON SOME SELECTED BANKS IN JALINGO
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The concept of corporate social responsibility (CSR) is not a new concept in the banking industry, but in the current economic situation it has become the best solution for integrating moral principles in banking activity. Corporate social responsibility has been defined as the voluntary integration of social and environmental concerns into the